Linkbuilding is arguably the most important element of successful search engine optimization. Without any links, the search engines won’t find you. With only a few links, they will categorize you as less relevant than more connected sites and consider you less important in the grand scheme of things. ‘Link popularity’ is a term that refers to the number of links you have pointing to your site. Needless to say, the more links the merrier for SEO purposes – as long as they are high quality.

A natural link structure

There are several types of links to, from and within your site that the search engines expect to see. They are looking for organic sites that have developed naturally over a long period of time and whose linking partners are highly relevant to the site itself. A good mix of the following is recommended:

Webmasters often look to external agencies to do their linkbuilding for them as it is a highly time-consuming process. However, it is a good idea to research SEO companies well or use reputed firms that err on the side of caution when linkbuilding. Too many links too quickly, or the hint of bad practice will land you in hot water with the search engines.